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Sales of Self Tanners Will Soar To $528 Million

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By: TOM BRANNA

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● The market for sunless tanners has experienced sales growth of more than 400% during the past five years. According to a recent Mintel report, the category’s sales for the year are estimated to reach $185 million. Due to their rapidly increasing popularity, the researcher forecasts that sales will soar to as much as $528 million by the year 2011. As Americans look for healthier ways to achieve a sun-kissed glow year-round, the market is positioned to boom. According to Mintel’s research, 37%...

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